Enormity


In a recent mini-blog post Seth Godin makes the following observation: Enormity Enormity doesn’t mean really enormous. It means incredibly horrible. 
The problem with enormity in marketing is that it doesn’t work. Enormity should pull at our heartstrings, but it usually shuts us down. Show us too many sick kids, unfair imprisonments or burned bodies… Continue reading Enormity

On Reflection… part 2


There have been times when it has seemed appropriate to appeal to the metaphor of a snake shedding its skin. This last year brings to mind a different serpentine behavior, stupor induced by the effort to digest an enormous meal. An Anaconda at these times can be mistaken for a fallen tree trunk….

Hanging on


Cognitive Dissonance occurs when perception shows us what we are unable to accept. We fail, actually refuse, to see something because to see it will break something we rely on for our deepest security. This challenge to our world view is too much to bear. It is felt… we just can’t…. Who would have thought… Continue reading Hanging on