When we mistake fun for joy

Putting on a blind fold and stepping into traffic will cause anyone an emotional toll as they struggle to pit capricious will against self-preservation. Still, in response to the immediacy of the peril – no matter that it’s self-inflicted – we feel an adrenaline rush. To the numbed psyche this is as close to feeling alive as we can get. No surprise that manufactured risk-taking is such big business.